A quieter approach to everyday beauty
BEHIND THE LABEL

A little more clarity.

A beginner’s glossary for a more considered beauty shelf. The complete formula matters more than a single headline ingredient.

8 notes to explore
Moisture

Glycerin

A humectant: an ingredient used to help attract water in a formula. You may see it in cleansers, creams, and lotions.

A thoughtful note

Notice where it appears in the ingredient list; a full formula matters more than one name.

Moisture

Hyaluronic acid

An ingredient used in cosmetics for its water-binding properties. Different formulas can feel quite different on the skin.

A thoughtful note

Look at the complete product and its directions, rather than assuming every hyaluronic-acid product is the same.

Texture

Squalane

An emollient used to give products a smooth feel and soften the feel of skin.

A thoughtful note

Texture is personal: a lightweight oil may feel different from a cream that contains it.

Everyday care

Ceramides

Lipids included in many moisturizers. An ingredient name is a useful clue, not a guarantee about a finished product.

A thoughtful note

Read the label for the intended use and any claims specific to the finished formula.

Everyday care

Panthenol

Also called provitamin B5. It is used in a range of skin and hair-care formulas.

A thoughtful note

One ingredient can have different roles depending on the product it is in.

Everyday care

Niacinamide

A form of vitamin B3 used in many cosmetic formulas, including serums and moisturizers.

A thoughtful note

A higher percentage is not automatically a better choice. Follow the product directions.

Texture

Emollients

A family of ingredients used to soften and smooth the feel of skin. Oils, esters, and other ingredients can serve this role.

A thoughtful note

Try describing a texture — rich, light, silky — rather than judging it by one ingredient.

Scent

Fragrance

Ingredients added to give a formula a scent. Labels may use fragrance, parfum, or individual fragrance ingredient names.

A thoughtful note

If you know you react to a fragrance ingredient, check the complete label and ask a professional when unsure.

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your kind of care.

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